Priority: Relaunch Your Website Without Killing SEO

Redesigning your website is an exciting time however don’t fall into the trap of forgetting about your existing SEO ranking. After all, if your customer can’t find your new site, you will be sitting pretty on page 3. Learn how to get smart about your impending launch with this expert advice.

Maintain Your SEO With Site Redesign

Autogenerated Transcript: Priority: Relaunch Your Website Without Killing SEO

Okay what happens to your search rankings when you get a new website? Now that’s a question I get asked a lot. Often times far too late in the piece, so how does it work? Well you get a new website, you launch it, it looks great you submit it to Google and when you submit it to Google, Google come and re-index it and all try to work out right what’s changed, how different is it now what you need to do or what you should do is tell Google it’s a new website and tell Google that this page that previously existed is now this page over here. That’s important because what Google is trying to do is say okay, well if there’s a completely new page and has a completely new web address well I have to assume that this one is no longer there. So let’s just lose the rankings altogether and that can be disastrous as you can imagine what you want to be saying to Google is this page that existed before is now this page, so any value that was put on that for search ranking should be transferred, now the one question I do get is can you guarantee that the rankings I’ve currently got will stay on the new site and you can’t because this is still up to Google but there are a lot and a lot of things you can do you can do. Many things that will make sure that Google sees that this message before is this message, that’s new and if you do it well and you do it thoroughly enough most times you can get across without any issue whatsoever now if you have rankings out there at the moment that are really driving traffic and that you think are really contributing to your bottom line. If you’re about to launch your new website you need to do something about it and you should like this party discussion early because if you have it early you can consider what needs to change and what steps you need to take to make sure that you can hold on to those rankings and not take any dent in your rankings and therefore your bottom line from customers.

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Dave Chaffey

Dave Chaffey is Digital Marketing Expert on Channel 7’s Kochie’s Business Builders, and Managing Director of KBB Digital. With a keen eye on innovation and developing trends, Dave Chaffey concentrates squarely on digital marketing for growing SMEs.

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