The KBB Digital Blog

Following a successful Beta release of Google AdWords Review Extensions in June last year, Google is now rolling the feature out across all their AdWords accounts. This new feature could be a helpful tool for local businesses who don’t have seller rating extensions to add validity to their sponsored advertisements. The idea behind the extension is that searchers can access authoritative reviews about a business under a company’s AdWords listing directly on the search engine results page, without having to navigate away...

Not too long ago, Google announced a major revision in the way it was going to rank pages in its search results. Since the majority of searches were being made from mobile devices, Google decided it was time to begin rolling out a mobile-first strategy. What that meant for internet users was that mobile-friendly websites would rank higher than desktop-only sites in search results...

It is imperative for small businesses to have a high performing website that propels them ahead of the competition. Achieving this is not as difficult as you might think. Take a look at this checklist and see how you can improve your small business website’s SEO.

Social SEO or SMO is the concept of using social media channels to optimise awareness of a brand or service. Unlike search engine optimisation, the goal is engagement and producing content that users will want to share instead of working out how to use algorithms to rank higher.

In today’s highly competitive economy it is not enough to simply have the best products or services on the market. As a small business owner, you have to create an action plan for helping customers find you and provide them with incentives for trying you out. This is what we refer to as capturing and generating leads. Lead generation should be a continual process, not a one-time quick fix. Below are six strategies worth committing to if you are serious about bringing in new customers and converting leads into sales...