The KBB Digital Blog

Kochie’s Business Builder’s Expert Luke Chaffey has seen digital marketing myths come and go over his 10 years of experience. One lesson you can take from his video? Do your own thorough digital research before making any decisions in 2018. Traditional Marketing is dead? More traffic equals more conversions? Let's see.

If you're going to commit to SEO, you really cannot go in half-hearted. You cannot tick everything off the list and walk away. SEO done well requires you to constantly check in with Google's latest algorithm updates and make small - or large - tweaks to mirror this.

These four key SEO factors are absolutely crucial for the success of your SEO campaign. Understand how authority, relevance, user experience and website health work together to build your rankings and increase clicks, calls and conversions. SEO Expert Luke Chaffey steps you through what you need to know.

Sure, mistakes are normal in business. But, if possible, you really want to avoid them...especially those that impact web conversions. Kochie's Business Builder's Expert Luke Chaffey explains the top 7 strategies you can use now to boost your web conversions and increase your customers.

If you're advertising on social media, don't let amazing lead opportunities pass you by! It's imperative you avoid these 4 common mistakes to compete in this ever-competitive environment. Kochie's Business Builder's Expert Luke Chaffey runs you through his tips to give your business the best chance.

At this year's corporate leaders gathering, the topic of 'the effectiveness of websites as a driver of new business' was raised. And the question of the day was this one: What one single change could I make right now that would drive more customers from my website?