The KBB Digital Blog

As of July 2018 Google expects you to be mobile friendly. If you want to take advantage of the 60% of traffic coming from mobile devices your website needs to be optimised across devices. What does this mean? Discover the 7 quickest ways you can maximise your visibility to get more clicks, calls and buys.

Don't let an overabundance of information stop your customer from entering your sales funnel. Expert strategist Dave Chaffey explores why defining the objective of your website is the crucial first step in driving customers to pick up the phone or download the report.

It can be hard to keep up with the pace of change. The barrage of content being created means it is the optimal time to be strategic about where you spend your time and resources. Learn what Digital Marketing expert Luke Chaffey has to say about the essentials to stay ahead of the competition.

Designated entry points are the shopfront to your business online. While the traditional approach has been to design one home page for all traffic, trends indicate more tailored landing pages drive significantly higher conversion rates. Learn how to design your website experience for your customer.

Does your brand appear where it shouldn't be? The wrong negative keywords can dilute your brand and cost you dearly. KBB Digital expert Luke Chaffey demystifies the complexities of SEO success with three negative keyword strategies you should consider for your next campaign.

Do you know the intent of your online audience down to the micro level? Kochie's Business Builders expert Dave Chaffey has always been a champion for personalised digital communication driving business performance. Learn how Intent Based Marketing is changing the future of your customer service from woe to go.

One of the common strategies for improving engagement with your audience is to release an interactive, native app for their mobile devices. While there’s nothing wrong with providing an app in this way, it may not be your best option. So let’s take a look at Progressive Web Apps (PWA) as an alternative.

Google AdWords is one of the most powerful tools you can use in digital marketing campaigns. If you haven’t used it before it can take take a bit of experimentation to achieve the results you want. In this article, digital marketing experts deep dive into how Keyword Matches can work for your business.