The KBB Digital Blog

Do you have high bounce rates or low conversions? One of the core expectations of your customer is brand consistency. With less time and more noise you need to be sure their journey is considered, clear and strategic to drive business results.

Redesigning your website is an exciting time. With all this anticipation however don't fall into the trap of forgetting about your existing SEO ranking. After all, if your customer can't find your new site, you will be sitting pretty on page 3. Learn how to get smart about your impending launch with this expert advice.

Are your customers busy people? If you said 'yes' chances are they belong to the majority of us now using voice search with Siri, Amazon or Google Assistant. Luke Chaffey, senior SEO strategist and Google partner, explores the tools you can use from copy writing to schema code to increase your brand visibility.

How can customers be sure you know what you are doing? The information on your website should make them feel more compelled to click, call or buy. Expert strategist and entrepreneur Dave Chaffey explores the most critical factors to consider when appealing to customers sense of security and peace of mind.

As of July 2018 Google expects you to be mobile friendly. If you want to take advantage of the 60% of traffic coming from mobile devices your website needs to be optimised across devices. What does this mean? Discover the 7 quickest ways you can maximise your visibility to get more clicks, calls and buys.

Don't let an overabundance of information stop your customer from entering your sales funnel. Expert strategist Dave Chaffey explores why defining the objective of your website is the crucial first step in driving customers to pick up the phone or download the report.

It can be hard to keep up with the pace of change. The barrage of content being created means it is the optimal time to be strategic about where you spend your time and resources. Learn what Digital Marketing expert Luke Chaffey has to say about the essentials to stay ahead of the competition.

Designated entry points are the shopfront to your business online. While the traditional approach has been to design one home page for all traffic, trends indicate more tailored landing pages drive significantly higher conversion rates. Learn how to design your website experience for your customer.