Harness The Power Of Google Search Algorithms in 2018

Gone are the days of a set and forget website. For your brand to remain visible in the eyes of browsing prospects you must pay close attention to the latest Google algorithm requirements. From simple site hierarchy and metatitles to Google’s DMCA counter notification form; your attention will be rewarded tenfold with greater ranking and recognition.

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Autogenerated Transcript: Harness The Power Of Google Search Algorithms in 2018

If you’ve gone to the trouble of developing great content you’ll want it to appear at the top of search results. These days search engines are so accurate at matching user intent with the right content that it is rare for a user to click through to the second page of results. Often the most common reason for poor search rankings is that the search engine algorithms have determined that your content isn’t the best match for user intent. It also may mean that your choices of keywords are the same as those used by high-profile, long-established competitors and therefore you are not able to successfully compete for the top of the results page. These days, it’s not as simple as just: using a reliable host with a good reputation, employing good hierarchical structure in our site design. using human-readable URLs. including meta descriptions (such as title, page description, and alt text for images) and specifying which page is canonical (authoritative) when there is duplicate content With Google being the world’s dominant search engine, they are influential in shaping the future of search rankings. So to continue to rank highly in the search results you need to continually monitor their latest updates and optimise everything according to their guidelines. SEO helps search engine algorithms understand our content so that it can be categorised effectively but that doesn’t necessarily mean your website is search bot friendly. Part of optimisation is ensuring that search bots are able to crawl your site as effortlessly as possible. Utilise Google’s free tool, search console to measure this. If you’ve eliminated the obvious factors in the steps above there’s always a chance that the search engine itself is blocking your pages. Google gets thousands of takedown notices everyday—so many that the process is automated and, unfortunately, not always accurate. In the first instance, the best thing to do is register your issue using Google’s online DMCA counter notification form.

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Luke Chaffey

Luke Chaffey is a Digital Marketing Specialist with KBB Digital. For advice on Digital Marketing, including SEO services and Digital Strategy, visit www.kbbdigital.com.au

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