Fast Track: How Google Crawl Will Boost Your Content

How do you cut through the noise when competing with so much quality content? While Google has developed an automated crawler that searches your site often times your site won’t get the attention it deserves. SEO expert Luke Chaffey is well versed on the science behind search and how to maximise your online visibility.

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Autogenerated Transcript: Trade Secrets: Stunning SEO Results With 3 Expert Tools

Measuring the success needs to be considered from three points of view –your objectives, the content itself, and whether your search engine optimisation techniques are working effectively. This often overlooked stage should happen before you develop any content and before you even consider the structure and design of your website. Google’s search algorithms are all about matching user intent with relevant content. If you aren’t giving your visitors exactly what they are looking for you will not capture your audience effectively. You need to make your website as friendly as possible for search bots so that they have no problems understanding and categorising your content. In 2018, that means ensuring your content is designed with a mobile-first strategy, responsive so it adapts to any screen size on any device, and fast loading. Don’t expect immediate results: it’s not uncommon for it to take six months to a year to see genuine SEO growth. Just ensure you’re always moving in the right direction and eventually you’ll get there. If you’re trying to obtain brand exposure, and your content is really appealing we might expect organic growth—that is people linking to our content because it is so good. Whereas if you’re purely driving sales, the measure of success here is easy to determine because you can simply measure the dollar value of sales over a set time period.


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Luke Chaffey

Luke Chaffey is a Digital Marketing Specialist with KBB Digital. For advice on Digital Marketing, including SEO services and Digital Strategy, visit www.kbbdigital.com.au

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