Category: PPC

Fast track your brand awareness with this simple and effective guide to PPC advertising. KBB Digital expert Luke Chaffey explores the importance of lead generation, lead value and the importance of data lead iteration: After all you can't improve what you don't measure.

Learn what requires your attention to appeal to Google search algorithms and achieve high performing rankings. From simple site hierarchy and metatitles to Google's DMCA counter notification form; your attention will be rewarded with greater ranking and recognition.

What Adwords strategy will work best for you? Learn the difference between display and search advertising to get more bang for your Google buck with SEO expert Luke Chaffey.

Designated entry points are the shopfront to your business online. While the traditional approach has been to design one home page for all traffic, trends indicate more tailored landing pages drive significantly higher conversion rates. Learn how to design your website experience for your customer.

Does your brand appear where it shouldn't be? The wrong negative keywords can dilute your brand and cost you dearly. KBB Digital expert Luke Chaffey demystifies the complexities of SEO success with three negative keyword strategies you should consider for your next campaign.

Google AdWords is one of the most powerful tools you can use in digital marketing campaigns. If you haven’t used it before it can take take a bit of experimentation to achieve the results you want. In this article, digital marketing experts deep dive into how Keyword Matches can work for your business.

If you are new to digital marketing, chances are you will have seen the terms search advertising and display advertising used a lot. Let’s have a brief look at the differences between them and the advantages and disadvantages of each.

If you’re a small to medium-sized business that does not have your own in-house marketing team that handles your PPC campaign for you and you’re using an external consultant, make sure you don’t just leave them to it. They may be the experts at PPC, but you are the experts at your business.