Does your brand appear where it shouldn’t be? The wrong negative keywords can dilute your brand and cost you dearly. KBB Digital expert Luke Chaffey demystifies the complexities of SEO success with three negative keyword strategies you should consider for your next campaign.
Get More Bang For Your PPC Buck With Negative Keywords
Autogenerated Transcript: Digital Marketing’s New Frontier: Intent Based
When it comes to running your Google AdWords campaign right now, you might have things perfectly set up but one thing that people always seem to forget is negative keywords. Now negative keywords are if you’re targeting say, hats in your campaign, you might be showing up for a number of different terms. You might have cowboy hats top hats. There are a lot out there and what you can do is utilize negative keywords, to stop your ads from showing from those unrelated searches. Now when you’re looking at setting up negative keywords, you need to make sure that you pick it up for synonyms mis spellings and singular slash plural sort of searches because if you’re going for cowboy hats and you want to cut that out. You also need to cut out cowboy hat. Now along with that there’s a little bit of complexity to actually getting them set up and the things you need to remember is, there’s three different types of negative keywords. There’s a broad negative keyword a phrase negative keyword and the exact negative keyword. Now an exact negative keyword is the exact phrase. So if you’re wanting to cut out cowboy hats you put that exact phrase in and it will cut that. Only that term out it has to specifically be that search if you do phrase negative keyword It means it has to be part of the search. So if we do cowboy hats again if someone searches for where can I buy a cowboy hat online? it will cut that out and along with that broad negative keywords is if it finds anything closely related to cowboy hats is going to cut that out now. Make sure you go into your campaign and get negative keywords in place.
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