Author: Luke Chaffey

How Google’s New Review Extension Can Help Your Small Businesses Pay-per-click

Following a successful Beta release of Google AdWords Review Extensions in June last year, Google is now rolling the feature out across all their AdWords accounts. This new feature could be a helpful tool for local businesses who don’t have seller rating extensions to add validity to their sponsored advertisements. The idea behind the extension is that searchers can access authoritative reviews about a business under a company’s AdWords listing directly on the search engine results page, without having to navigate away...
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Google Says Goodbye to Desktop Websites

Not too long ago, Google announced a major revision in the way it was going to rank pages in its search results. Since the majority of searches were being made from mobile devices, Google decided it was time to begin rolling out a mobile-first strategy. What that meant for internet users was that mobile-friendly websites would rank higher than desktop-only sites in search results...
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5 Foolproof Strategies for Capturing & Generating New Business Leads

In today’s highly competitive economy it is not enough to simply have the best products or services on the market. As a small business owner, you have to create an action plan for helping customers find you and provide them with incentives for trying you out. This is what we refer to as capturing and generating leads. Lead generation should be a continual process, not a one-time quick fix. Below are six strategies worth committing to if you are serious about bringing in new customers and converting leads into sales...
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