Author: Luke Chaffey

The Digital Marketing Myths You Always Believed

Kochie’s Business Builder’s Expert Luke Chaffey has seen digital marketing myths come and go over his 10 years of experience. One lesson you can take from his video? Do your own thorough digital research before making any decisions in 2018. Traditional Marketing is dead? More traffic equals more conversions? Let's see.
Read More

8 Wrong Ways to Use Social Media

Most small businesses know that they need to harness the power of social media as part of their digital marketing strategy. However, if not careful, some of the ways small businesses use social media could, in fact, hurt their brand rather than build brand loyalty. To help you avoid some of these social media faux pas, I have compiled a brief list of common mistakes and solutions on how to avoid them...
Read More