The KBB Digital Blog

8 Wrong Ways to Use Social Media

Most small businesses know that they need to harness the power of social media as part of their digital marketing strategy. However, if not careful, some of the ways small businesses use social media could, in fact, hurt their brand rather than build brand loyalty. To help you avoid some of these social media faux pas, I have compiled a brief list of common mistakes and solutions on how to avoid them...
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How Google’s New Review Extension Can Help Your Small Businesses Pay-per-click

Following a successful Beta release of Google AdWords Review Extensions in June last year, Google is now rolling the feature out across all their AdWords accounts. This new feature could be a helpful tool for local businesses who don’t have seller rating extensions to add validity to their sponsored advertisements. The idea behind the extension is that searchers can access authoritative reviews about a business under a company’s AdWords listing directly on the search engine results page, without having to navigate away...
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Google Says Goodbye to Desktop Websites

Not too long ago, Google announced a major revision in the way it was going to rank pages in its search results. Since the majority of searches were being made from mobile devices, Google decided it was time to begin rolling out a mobile-first strategy. What that meant for internet users was that mobile-friendly websites would rank higher than desktop-only sites in search results...
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